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House Of Orange Real Estate
The rules of the jobFor agents

What gets an agent fined or suspended

The short answer

On the Dubai Land Department's own announcements, most published enforcement concerns advertising: no permit, misused or expired permit numbers, and missing QR codes. In April 2022 it suspended nine brokers for three months for cold calling. It has also fined a company for promoting projects not registered under its name and taking money outside escrow. Every announced fine has been AED 50,000.

There is no shortage of talk about what RERA fines people for, and very little of it is sourced. The regulator publishes its own enforcement announcements, and read together they show plainly where penalties have fallen. This page reports them as announced, with dates, and adds no reading of the law.

8 min read

By House Of Orange editorial. A licensed Dubai real estate brokerage, ORN 49865, at The Opal Tower, Business Bay. About the firm

A risograph illustration in orange and brown: a row of hooks on a wall, each holding an identical blank card on a lanyard, except one hook that hangs empty above a dashed outline
A suspension removes the right to practise, not just the commission on one deal.

Key points

Advertising
256 brokers fined in the first half of 2024 for not complying with advertisement terms and conditions. DLD, 17 July 2024
Cold calling
Nine brokers suspended for three months and their office fined AED 50,000. DLD, 29 April 2022
How penalties escalate
Per the DLD's FAQ: a warning for some violations, a fine on recurrence, a direct fine for others, and black points for office and broker
Losing the registration
Cancellation from the RERA register for a fundamental violation, per the DLD's published FAQ; the bylaw behind it also lists three black points

Who fines and suspends brokers in Dubai?

The Real Estate Regulatory Agency, the regulatory arm of the Dubai Land Department. Law No. 4 of 2019, which replaced the 2007 law that established it, gives it the power to license and regulate real property activities and monitor the people who carry them out, to keep the brokers register and issue broker cards, to investigate complaints and act on them, and to approve and monitor the content of real estate advertisements.

The day to day work sits with the Agency's Real Estate Control Department, whose director is quoted in the 2023 and 2024 announcements below. Warnings and violations reach the brokerage through Trakheesi, the Department's licensing system: the Practice Guide describes it as receiving and responding to any violations or warnings issued to the company.

What follows is drawn from the Department's own announcements, its published FAQ and its Real Estate Brokerage Practice Guide. Where they say nothing about a kind of conduct, this page says so rather than filling the gap.

What has the Land Department actually announced?

Seven enforcement announcements, in date order. Six are the Department's own releases; one, marked, is news reporting of a Department statement whose release we could not find. The wording in the middle column follows each announcement.

Three things stand out when they are read together. The same figure recurs: every fine in this record that carries an amount is AED 50,000, which the Department described in 2020 as progressive; the fines resolution doubles it for a repeat within a year. Companies are counted more often than individuals, but individuals are not left out: the 2024 figure counts brokers, and the 2022 action suspended nine brokers as well as fining their office. And the only suspension of individual brokers in this record is for cold calling, not advertising.

The public is part of the mechanism. The Department invites reports of adverts without a permit through its Real Estate Violations System, and of unsolicited calls through the Dubai REST app, and it says its Madmoun service makes it easy to report an advert whose details do not match its code.

Enforcement announced by the Dubai Land Department. Checked 14 October 2026
DateConduct, as announcedOutcome, as announced
9 May 2020A company promoting projects not registered under its name, issuing investment contracts, receiving money outside the escrow account, and running a campaign without permitsAED 50,000 fine, with a warning to double it, suspend the licence, close the office and refer the violations to public prosecution if non-compliant
20 Oct 2020No advertising permit, manipulation of permit numbers, use of expired permits10 companies fined, 30 warned. Fines progressive from AED 50,000, which may reach licence cancellation
29 Apr 2022Cold calling and direct telemarketingNine brokers suspended from practising for three months; their brokerage office fined AED 50,000
Aug 2022 (news report)A broker advertising a property online without the owner's consentAED 50,000 fine, as reported by Khaleej Times on 11 August 2022
26 Dec 2023Advertisements without the Madmoun QR codeFive violations at AED 50,000 each; 1,980 warnings issued
8 Feb 2024Not complying with the terms and conditions for real estate advertisements30 companies fined AED 50,000 each
17 Jul 2024Not complying with the terms and conditions of advertisements, first half of 2024256 brokers fined; over 1,200 legal warnings issued

Why does so much of it concern advertising?

Because advertising is the part of the job the regulator can see. The July 2024 announcement put the first half of that year at 450 field inspection tours of companies and projects against 1,530 inspections of advertisements, and the Department now monitors portal listings daily with an AI platform. An advert is public, dated and checkable against its permit in a way most other conduct is not.

The announcements also record a change of approach. In December 2023 the Department said that, after a grace period, it would enforce directly on companies failing to meet advertising conditions without issuing prior warnings. Six weeks later, in a separate announcement, it fined thirty companies at once.

How the permit and the QR code work, and what an advert must carry, has its own piece in this section.

What has been announced about cold calling and client data?

One enforcement action in the Department's own releases, and it was severe. On 29 April 2022 the Department announced that nine brokers had been suspended from practising for three months, and their brokerage office fined AED 50,000, for cold calling and direct telemarketing. The same announcement stated the penalty for non-compliant companies as a fine of AED 50,000 and/or suspension of the broker's card for no less than three months, and said RERA had previously warned companies against direct contact with customers.

The announcement also named the tools on the other side. The Green List service in the Dubai REST app includes a Report Malicious Calls function, and the Department invited owners and the public to report unsolicited promotional calls from real estate companies through it. It closed by saying companies must commit to using official marketing channels after obtaining an official permit from RERA.

On client data more broadly, we found no Department enforcement announcement. The Practice Guide lists maintaining privacy among the ethics of the profession and has its own section on the Green List; the regulator states its position there in its own words, and that is where to read it.

What about unlicensed practice and working outside your brokerage?

Executive Council Resolution No. 25 of 2009 lists a fine of AED 50,000 for conducting brokerage in Dubai without a RERA licence, doubled for a repeat within one year. The Department's FAQ adds that a broker may lose the right to claim a commission if found not to be licensed by RERA, if working for the other party in a manner inconsistent with the interests of the party they represent, or if accepting a promise of benefit from the other party in circumstances the FAQ describes as contrary to good faith. The same FAQ says a broker loses the licence for providing false information when applying for it.

Off-plan has its own conditions. The Practice Guide says a broker marketing an off-plan project must ensure it is licensed and registered with RERA, that there is an escrow account, and that there is a marketing contract between the developer and the brokerage. The May 2020 fine in the table above touched the same ground: promoting projects not registered under the company's name and taking money outside escrow.

We found no Department announcement of a penalty against an individual for brokering outside their registered brokerage. Whether brokering alongside another job or outside your firm is allowed at all has its own piece in the section on moving to Dubai, which sets out the published fine.

What penalties can apply, and what can end a registration?

The Department's FAQ describes its penalties in four sentences. The penalties applied to violating brokers vary. For some violations the company is warned, and a fine follows on recurrence. For others the fine is issued directly. And there is a mechanism to apply black points to the office and to the broker. Bylaw No. 85 of 2006, which regulates the brokers register, lists accumulating three black points among the grounds for cancelling a broker's registration. The list below names the penalties the published material mentions, not necessarily in this order.

Above that sits cancellation. The FAQ says a broker's registration is cancelled from RERA's records if the broker commits a fundamental violation of the applicable laws and directives, and that the decision can be challenged by grievance within a time limit the FAQ sets out. The bylaw puts the decision with the Director General on the committee's recommendation. If it ever applies to you, confirm the route and the deadline with the Department itself.

The standard the regulator measures conduct against is published. The Practice Guide lists ten ethics of the profession: fair treatment, respect in all procedures, privacy, honesty and uprightness, quality control, integrity, commitment to society, the interests of the contracting parties, preserving all documents, and respect for the Department's regulations and procedures. Its introduction calls on brokers to abide by the guide to avoid illegal practices, which it says will result in legal measures and violations.

  1. Warning

    For some violations, per the DLD's FAQ. Received by the company through Trakheesi.

  2. Fine

    On recurrence, or directly for some violations. Every announced fine has been AED 50,000.

  3. Suspension

    Of the broker's card. The April 2022 cold calling penalty was three months.

  4. Cancellation

    From the RERA register, for a fundamental violation or, under the bylaw, three black points.

Sources

What this page relies on

Government bodies and regulators only. Each link carries the date we last read it against the text above.

  1. Law No. (4) of 2019 Concerning the Real Estate Regulatory Agency, Article 5; it supersedes Law No. (16) of 2007

  2. Executive Council Resolution No. (25) of 2009, Schedule (2) item 16 and Article 2(2) (fine for brokerage without a RERA licence)

  3. Dubai Land Department legislation compendium, Bylaw No. (85) of 2006 Regulating the Real Estate Brokers Register, Article 40 (black points and cancellation)

  4. Dubai Land Department, DLD stresses need to adhere to real estate advertising laws, 9 May 2020

  5. Dubai Land Department, DLD fines 10 real estate companies and warns another 30 for not adhering to advertising requirements, 20 October 2020

  6. Dubai Land Department, RERA fines real estate brokerage office AED 50,000 for cold calling, suspends nine brokers, 29 April 2022

  7. Khaleej Times, Dubai: real estate broker fined Dh50,000 for illegal property ad, 11 August 2022 (reporting a Dubai Land Department statement)

  8. Dubai Land Department, Madmoun RE ads service enhances trust and transparency, 26 December 2023

  9. Dubai Land Department, DLD fines 30 real estate companies for failing to comply with the terms and conditions specified in real estate advertisements, 8 February 2024

  10. Dubai Land Department, fines 256 brokers for failing to comply with advertising terms and conditions over the past six months, 17 July 2024

  11. Dubai Land Department, AI-enabled real estate advertising governance, 24 April 2025

  12. Dubai Land Department, Frequently Asked Questions (penalties, black points, cancellation, loss of commission and licence)

  13. Real Estate Regulatory Agency, Real Estate Brokerage Practice Guide, second edition, November 2024

Good to know

Questions about this

The ones that come up most often, answered without a pitch.

  • When the Dubai Land Department suspended nine brokers for cold calling on 29 April 2022, it stated the penalty for non-compliant companies as a fine of AED 50,000 and/or suspension of the broker's card for no less than three months. The brokerage office in that case was fined AED 50,000.

  • Yes. The Dubai Land Department announced in April 2022 that nine brokers had been suspended from practising for three months. Its published FAQ also says a broker's registration can be cancelled from RERA's records for a fundamental violation of the applicable laws and directives.

  • The Dubai Land Department's FAQ says there is a mechanism to apply black points to the brokerage office and to the broker, alongside warnings and fines. Bylaw No. 85 of 2006 lists accumulating three black points among the grounds for cancelling a broker's registration. Confirm the detail with the Department or your firm's compliance function.

  • Both appear in the Dubai Land Department's announcements. Most name companies, but in July 2024 it reported 256 brokers fined, and in April 2022 it suspended nine brokers while fining their office. The announcements do not say how a fine is shared between a firm and its agent; ask your firm's compliance function, and get the answer in writing.

  • The Dubai Land Department's FAQ says a broker may lose the right to claim a commission if found not to be licensed by RERA, if working for the other party in a manner inconsistent with the interests of the party they represent, or if accepting a promise of benefit from the other party in circumstances it describes as contrary to good faith. Whether that applies to a particular deal is a legal question.

Who publishes this

Written by House Of Orange, a licensed Dubai brokerage that also recruits agents

House Of Orange Real Estate is a licensed Dubai brokerage, ORN 49865. We publish this because we recruit, and we would rather you put the questions on these pages to us than take our word for anything. If a firm cannot answer them, that is the answer.