Sold is not the goal. Sold well is

Valuation first, then paperwork, then market. A broker values the property against real transactions, you sign RERA's Form A listing agreement, and the property is advertised under a Trakheesi permit. Offers are negotiated, both sides sign the sale contract known as Form F and the buyer pays a deposit, the developer issues a no-objection certificate, and the transfer is registered at the Dubai Land Department, where the price is handed over. From accepted offer to transfer is commonly around a month for a cash buyer, longer where the buyer is financing.

Less than it costs to buy one. The agency commission is 2% plus VAT, paid on completion. The Dubai Land Department transfer fee of 4% is customarily borne by the buyer, though it is ultimately whatever the contract says. Your own costs beyond commission are the developer's no-objection certificate fee, which varies by developer, and, if the property is mortgaged, the bank's discharge charges. We set the exact figure out in writing before you sign the listing agreement, so nothing appears for the first time at the transfer appointment.

We value against what has actually transferred, using the Dubai Land Department's transaction record and our own sales in the area, not against portal asking prices, which are a record of hope rather than of money. You can ask any price you like, and it is your property and your decision, but overpricing is not free: buyers search in price bands, so a property listed at 3.2 million is invisible to everyone searching up to 3 million, and a listing that sits gets fewer viewings with every week it ages. We show you the comparables and the price we can defend, and we put both in writing.

Form A is the listing agreement RERA requires between a seller and a broker before a property in Dubai can be marketed at all: the Trakheesi advertising permit is issued against it. It protects you as much as it regulates us, because it records the agreed price, the commission and who is actually authorised to sell your property. A broker willing to advertise without one is telling you how the rest of the sale will be run.

No. The transfer can be completed through a power of attorney, and everything before it, from valuation to negotiation, runs over video and phone. A good share of our owners are overseas, which is also why the team works in nine languages. If a step genuinely goes better in person, we will tell you so rather than have you book a flight you did not need.

Yes, it is routine. Your bank issues a liability letter stating the amount outstanding, the buyer or the buyer's bank settles it directly, the mortgage is discharged at the Dubai Land Department, and the transfer follows. It adds steps and some weeks compared with an unencumbered sale, and the sequence matters, which is why we manage it rather than leaving the two banks to find each other.

Yes. The tenancy survives the sale: the buyer steps into your position as landlord under the same contract until it ends. That makes a tenanted property harder to sell to someone who wants to live in it, because recovering possession takes twelve months' notice served through a notary or by registered post, and easier to sell to an investor, who is buying the income and the tenant with it. We market it to the audience it actually suits, with the tenancy stated up front.

Listing everywhere feels like more exposure, but look at it from the buyer's side: the same property appearing five times, with different photographs, slightly different prices and agents who each know they will probably not be the one to sell it, reads as a distressed listing, and buyers negotiate accordingly. One accountable broker, one set of professional photography and one defensible price is how the strongest properties are sold. That is also why we ask for the instruction rather than a place in the crowd.

Because the work starts before the property is advertised. We establish the service charge position, the developer's no-objection requirements and, where there is a mortgage, the lender's settlement timeline, so that nothing appears for the first time at the transfer appointment. Our consultants specialise by community rather than covering the whole city, which is what allows a price to be argued from evidence in your own building rather than from a city-wide average. The team advises in nine languages and a substantial share of our buyers purchase from overseas without flying in, which widens the audience your property is shown to. Leasing and management are in-house, so where the evidence favours renting the property out now and selling into a stronger market, we can run that for you instead of pushing the sale. Licensed in Dubai under ORN 1484735 and RERA 49865.